Create A New Webflow Item For Every New RSS Article

Andrew Speer
March 29, 2025
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In the fast-paced world of tech and business, staying on top of company mentions in the media is crucial—especially during important milestones like fundraising rounds. However, manually tracking these mentions can be incredibly time-consuming for marketing and PR teams.

The Challenge: Manual Media Monitoring

Many organizations face a common challenge: they set up RSS alerts and email notifications for brand mentions, but still need to manually process each mention. This typically involves:

  • Finding the original article
  • Creating a new post in Webflow
  • Copying content and verifying accuracy
  • Publishing the content to their website

For a tech platform going through fundraising with mentions in publications like TechCrunch, Tech Round, and Wired, this manual process was becoming overwhelming.

The Automated Solution: RSS to Webflow

The solution described in the video is remarkably straightforward, consisting of just two components:

1. RSS Feed Creation

Using RSS.app, the team created custom RSS feeds based on specific parameters:

  • Company name mentions
  • Industry keywords
  • Relevant publications

This provided a unified source of truth for all media mentions.

2. Webflow Integration

The RSS feed was then connected directly to Webflow, automatically creating new posts whenever a mention appeared. Each post included:

  • The article headline
  • A snippet from the content
  • The source link

Implementation Details

The automation ran every 15 minutes, ensuring near real-time updates of press mentions. This frequency can be adjusted based on specific business needs.

For organizations concerned about potentially negative press, an optional human approval step can be implemented:

  • New mentions trigger a notification via email or Slack
  • A team member reviews the content
  • Upon approval, the content is published to Webflow

Benefits of RSS-to-Webflow Automation

This simple yet effective automation delivers several key advantages:

  1. Time Savings: Eliminates hours of manual monitoring and posting
  2. Consistency: Ensures all mentions are captured in one place
  3. Speed: Updates your website with mentions almost immediately
  4. Scalability: Works whether you have occasional mentions or dozens per day

Getting Started With Your RSS-to-Webflow Automation

To implement a similar system for your organization:

  1. Set up an RSS.app account and create feeds with your company keywords
  2. Connect your RSS feed to Webflow using an automation platform
  3. Configure the mapping between RSS content and your Webflow CMS fields
  4. Set your preferred automation frequency
  5. Add approval steps if desired

This automation approach demonstrates how simple integrations can significantly streamline marketing workflows, allowing teams to focus on strategy rather than repetitive tasks.

Andrew Speer
March 29, 2025