In the fast-paced world of tech and business, staying on top of company mentions in the media is crucial—especially during important milestones like fundraising rounds. However, manually tracking these mentions can be incredibly time-consuming for marketing and PR teams.
Many organizations face a common challenge: they set up RSS alerts and email notifications for brand mentions, but still need to manually process each mention. This typically involves:
For a tech platform going through fundraising with mentions in publications like TechCrunch, Tech Round, and Wired, this manual process was becoming overwhelming.
The solution described in the video is remarkably straightforward, consisting of just two components:
Using RSS.app, the team created custom RSS feeds based on specific parameters:
This provided a unified source of truth for all media mentions.
The RSS feed was then connected directly to Webflow, automatically creating new posts whenever a mention appeared. Each post included:
The automation ran every 15 minutes, ensuring near real-time updates of press mentions. This frequency can be adjusted based on specific business needs.
For organizations concerned about potentially negative press, an optional human approval step can be implemented:
This simple yet effective automation delivers several key advantages:
To implement a similar system for your organization:
This automation approach demonstrates how simple integrations can significantly streamline marketing workflows, allowing teams to focus on strategy rather than repetitive tasks.