Create Contacts In GoHighlevel From Shopify Form Submissions

In today's competitive e-commerce landscape, capturing and nurturing every potential lead is crucial for business growth. However, many Shopify store owners face a common challenge: while customer purchase data flows seamlessly into their marketing systems, valuable contact form submissions often fall through the cracks.

This article explores a simple yet powerful automation solution that connects Shopify form submissions directly to GoHighLevel, ensuring no potential customer inquiry goes unnoticed.

The Challenge: Missing Marketing Opportunities

Many e-commerce businesses use Shopify, and there's a significant gap in their marketing workflow. While customers who complete purchases are automatically added to marketing funnels, those who submit inquiries through contact forms or chat boxes aren't always captured systematically.

This represents a missed opportunity to nurture potential customers who have explicitly shown interest by reaching out but haven't made a purchase yet.

The Solution: Automated Shopify to GoHighLevel Integration

The automation showcased in this guide solves this problem by:

• Monitoring Shopify for new contact form submissions
• Automatically creating corresponding contacts in GoHighLevel
• Ensuring these leads enter appropriate marketing funnels

Best of all, this integration requires minimal setup and runs completely on autopilot once implemented.

How the Automation Works

This automation utilizes Make (formerly Integromat) to connect seamlessly between Shopify and GoHighLevel. The process involves just two main steps:

1. Watch for Tagged Customers in Shopify: The automation monitors for customers tagged with "form submission" in Shopify.
2. Create Contact in GoHighLevel: When a matching contact is found, their information is automatically pushed to GoHighLevel.

A filter is implemented between these steps to ensure only form submissions are processed, keeping your data clean and relevant.

Implementation Benefits

Implementing this automation provides several key advantages:

• Capture More Leads: Never miss potential customers who reach out via forms or chat
• Save Time: Eliminate manual data entry between systems
• Improve Response Times: Get leads into nurture sequences faster
• Leverage Existing Marketing Funnels: Utilize your GoHighLevel marketing sequences without rebuilding them
• Maintain Consistent Communication: Ensure all customer touchpoints receive appropriate follow-up

Customization Options

While the basic automation is straightforward, there are several ways to enhance it:

• Add contacts to specific segments or marketing lists
• Trigger custom workflows based on form submission content
• Send immediate notifications to sales teams
• Create conditional logic for different types of form submissions
• Incorporate additional data points from Shopify

This foundation can grow into a more sophisticated system as your business needs evolve.

Getting Started

To implement this automation, you'll need:

1. A Shopify store with contact forms or chat functionality
2. A GoHighLevel account
3. A Make account (free plans available to start)

You can find this exact blueprint on our website, or follow these general steps:

1. Set up the trigger in Make to watch for tagged customers in Shopify
2. Add a filter to isolate form submissions
3. Configure the GoHighLevel module to create contacts with the appropriate fields
4. Test the automation with a sample form submission
5. Activate the scenario to run automatically

Conclusion

This Shopify to GoHighLevel automation exemplifies what we call a "micro-automation" – a small but impactful process that addresses a specific business need. While simple in execution, it solves a real problem that many businesses face when juggling multiple systems.

By implementing this automation, you ensure that every potential customer touchpoint is captured and nurtured appropriately, maximizing your marketing efforts and improving customer experience.

For help implementing this solution or exploring more advanced customizations, feel free to reach out for assistance.

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