Client Overview
Peek Publishers is a fast-growing media company that provides business leaders with daily industry insights through 38 separate publications, spanning various sectors. With daily email newsletters, LinkedIn updates, and the need for automated content distribution, Peek Publishers required a scalable solution to handle their increasing content volume while maintaining efficiency.
The Challenge
As Peek Publishers rapidly expanded its offerings, the manual process of creating daily emails, posting content on LinkedIn, and managing multiple publication websites became overwhelming. Their team spent valuable time on repetitive tasks like aggregating RSS feeds, formatting content, and posting updates across platforms. With 38 industry-specific publications, the manual workload was unsustainable, prone to errors, and distracted the team from focusing on growing the business.
The Solution
We built a comprehensive automation solution that transformed the way Peek Publishers managed and distributed their content:
- Automated Daily Newsletters: Using Airtable as the central database, we automated the process of gathering articles from their RSS feeds, organizing them, and formatting daily newsletters. These newsletters are automatically generated and emailed to the editorial team for final review and scheduling.
- LinkedIn Automation: We set up a webhook integration that pulls relevant content from Airtable and creates LinkedIn posts for each publication. This ensured consistent and timely updates without requiring manual intervention, allowing Peek Publishers to stay active on social media and engage with their audience effectively.
- Industry-Specific Website Management: We automated the population and updating of 38 separate industry-specific websites. Content is pulled directly from Airtable, ensuring that each website has the latest articles without the need for manual input.
The Results
- Massive Time Savings: By automating the daily newsletter creation, LinkedIn posts, and content management across 38 websites, Peek Publishers has saved an estimated 2-3 hours per day. Over the course of a year, this equates to over 700 hours saved.
- Error-Free Content Distribution: Automation has eliminated manual errors, ensuring that every newsletter, LinkedIn post, and website update is accurate and consistent. This has reduced the editorial team's workload while increasing their confidence in content quality.
- Scalability for Growth: With the automated systems in place, Peek Publishers can easily scale their content distribution as they add more publications. The system is flexible enough to accommodate additional industries and platforms without requiring extra manpower.
Why This Matters for Fast-Growing Companies
For fast-growing media businesses like Peek Publishers, manual processes can quickly become bottlenecks that limit growth. Our automation solutions not only saved time and reduced errors but also allowed the company to focus on expanding its offerings and delivering consistent, high-quality content to its readers.
