Client Overview
Peek Publishers, a fast-growing media company with multiple publications, needed a more efficient way to keep their team updated on key performance metrics, such as Linkedin follower statistics. The manual process of compiling and distributing these reports each week was time-consuming and prone to delays.
The Challenge
The team at Peek was manually tracking LinkedIn follower statistics and other key metrics. This process involved gathering data, compiling reports, and distributing them via Slack and email. As their operations expanded, this approach became inefficient, consuming valuable time and increasing the risk of human error.
The Solution
We developed an automated system that handles the entire process of collecting, compiling, and distributing weekly reports without manual effort. The system pulls key data points from LinkedIn and other sources, compiles the information into a structured report, and automatically sends it to the Peek team via Slack and email each week. Here’s how it works:
- Data Collection: The system retrieves data from LinkedIn, capturing follower counts and engagement statistics over a weekly period.
- Report Compilation: The data is automatically formatted into a structured report, including follower gains (organic and paid), engagement stats, and other relevant metrics.
- Slack & Email Notifications: Once compiled, the report is sent directly to the team’s Slack channel for quick review and is also emailed to key stakeholders to ensure timely access.
The Results
- Time Savings: The automation saved the team an estimated 3-4 hours each week by eliminating the need for manual data collection and report compilation.
- Consistent Reporting: The reports are now consistently delivered on time, ensuring the team always has up-to-date information.
- Improved Efficiency: With reports automatically delivered, the team can focus on strategic tasks rather than manual reporting, increasing overall efficiency.
