Client Overview
Funderlyst, a company focused on increasing its online presence, needed a more efficient way of sending targeted email campaigns. Their manual process of creating content, posting it on their website, and distributing emails to their audience was time-consuming and inefficient. They wanted a solution that would automate this process without sacrificing personalization.
The Challenge
Funderlyst was manually creating and posting updates to their website and composing email campaigns to reach their audience. This approach required significant coordination between teams and was prone to delays, especially when it came to maintaining consistency across platforms. The process needed to be faster and more streamlined, allowing them to engage their audience more efficiently.
The Solution
We built an automated system for Funderlyst that handled both content posting and email distribution simultaneously. This solution allowed them to automatically distribute content across their website and email platforms with minimal manual intervention. Here's how the system worked:
- Content Creation: The system used a custom webhook to receive content, including the title, introduction, meta description, and message content. This ensured that consistent messaging was maintained across both the website and emails.
- Automated Website Posting: The content was automatically uploaded to Funderlyst's website in draft form, following their structured format. This eliminated the need for manual uploads and ensured that all posts adhered to a consistent format.
- Email Distribution: At the same time, the system prepared and sent emails to the relevant audience. This included managing the recipient list and ensuring that the content was delivered on time, keeping the audience engaged.
The Results
- Time Savings: Funderlyst’s team saved several hours each week by automating the process of content distribution and email preparation.
- Improved Consistency: The system ensured consistent messaging across platforms, reducing errors and improving communication.
- Faster Audience Engagement: The automation allowed Funderlyst to reach their audience more quickly, boosting engagement and website traffic through timely updates.
