Client Overview
Construction Wave is a fast-growing digital publication serving the construction industry. From their launch, they’ve focused on delivering high-quality content and growing their audience through consistent publishing and a daily newsletter. As a Series A business, they needed to maintain efficiency while scaling rapidly.
The Challenge
As Construction Wave’s content output increased, so did the manual workload. The team was hand-creating their daily newsletter, which became a time-consuming process as their article count grew. Manually selecting articles, formatting the email, and scheduling it each day took up valuable time—about 30 minutes daily—and introduced errors, such as broken links and formatting issues. As a fast-growing startup, they needed a solution that could scale without adding unnecessary manual labor.
The Solution
We implemented a custom automation that drastically streamlined their newsletter creation process. Our solution pulls new articles from the website every day at 5 p.m., automatically formats them into a newsletter template, and emails the editorial team a pre-formatted newsletter draft. This draft is ready to be copy-pasted into their email platform and scheduled for distribution by 9 a.m. the next morning. The process eliminated the need for manual curation and formatting.
The Results
- Time Savings: Construction Wave now saves 30 minutes per day—equating to over 120 hours per year—that can be redirected to more strategic tasks.
- Error Elimination: By automating the process, manual errors such as broken links or incorrect formatting were reduced to zero.
- Headspace for Growth: Automation freed up valuable mental bandwidth for the editorial team, allowing them to focus on content strategy and scaling the publication.
Why This Matters for Fast-Growing Companies
For businesses like Construction Wave, scalability is key. As your company grows, manual processes can quickly become bottlenecks, slowing you down and increasing the risk of errors. By automating essential tasks, we help companies like Construction Wave maintain operational efficiency, freeing up time for growth-focused activities.
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